5 Reasons To Use Social Media
Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.
So what’s so great about social media marketing?
1. Your customers are on social media.
One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these platforms. Currently there is over 15 million users just on Facebook here in Australia and by 2018, the number of worldwide social media users is expected to reach about 2.5 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience.
Not only are your customers on social media, but there’s a good chance that many of them are checking these sites every day.
Connecting with your target audience can be easy if you are active on these platforms that they use most often. In other words, don’t make your audience come to you – go to your audience! If you aren’t already on social media, you could be missing out on an important chance to connect with your customers and engage new leads.
2. Consumers will be more receptive to your messages when marketing through social media.
Users are active on social media platforms because these platforms offer a fun and easy way to network, keep in touch with friends and family, and stay connected with what’s going on in the world. Typically, users are not on these platforms with the expectation that they are going to be marketed to. But this does not mean that social media users aren’t following and interacting with their favorite brands.
The reason why consumers may be more receptive to your brand message on social media is because social media allows you to be more conversational and show a different side of your brand. The content that you publish on these platforms contribute to your brand personality and help you demonstrate your brand voice. On social media, you are able to make authentic connections with your leads and customers, rather than just delivering direct marketing messages. This is something that consumers are generally more responsive to.
3. Marketing through social media can help increase brand recognition.
Another benefit of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.
For example, let’s say that a new lead stumbles upon your brand on social media. They may not have heard of your company before, but through your social media content, they are able to learn more about your brand and the value that you provide. This same situation can apply to your current customers. After seeing your social media content on multiple networks, existing customers are able to become better acquainted with your business, which may increase their interest in a repeat purchase.
4. Marketing through social media is cost effective.
One of the greatest benefits of marketing through social media is that it helps you cut marketing costs without sacrificing results. Most of your social media results will come from investing time in creating and publishing content as well as having conversations with your fans and followers. The good news is that even just a few hours a week can have significant results. In fact, HubSpot reports that 84% of marketers were able to generate increased traffic with as little as six hours of effort spent on social media per week.
Even if you decide to make social media advertising a significant part of your social media strategy, you will still find that social media marketing is cost effective. Depending on your goals and the scope of your campaign, it is relatively inexpensive to run paid ads on social media platforms like Facebook and Twitter. No matter how small your budget is, you are still able to make an impact on these platforms to reach and convert new leads. Also Facebook alone gives you the opportunity to market to a large number of people through community groups and this is totally FREE.
5. Your competition is on social media.
No matter what industry you are in or who your target market is, there is a good chance that your competitors are already present and involved on social media platforms. This not only suggests that there is opportunity for your brand to do well on these platforms, but it means that some of your potential customers may already be talking with the competition as we speak.
If you want to remain competitive in the digital marketplace, it’s vital that you start working toward building a presence on social media. Social media content allows you to not only show a little bit of your brand personality, but it also presents an effective outlet for demonstrating your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition and bring in more relevant online traffic.